Shopify Inc’s stock made a phenomenal leap in 2020, surpassing analyst expectations and setting a precedent for e-commerce businesses. Riding the wave of consumer shift to online channels, the Canadian tech powerhouse registered an impressive 184% surge in stock values since the start of the year. The Company has become one of the biggest beneficiaries of the worldwide COVID-19 related shift to digital platforms. However, the path to success wasn’t smooth and easy. Over the last five years, the Company faced a number of challenges ranging from regulatory and competition issues to scaling a workforce whilst ensuring consistent growth. In February 2020, the Company launched a robust ecommerce pricing initiative. These innovative approaches that were tailored to meet customer demands landed them in a very advantageous position. Another defining characteristic of Shopify’s success was the company’s commitment to social media and content marketing. It built a network of reliable influencers and influencer advertising to drive word-of-mouth marketing. The content created during this period was centered around driving organic traffic and converting first-time users into loyal customers. Creating a seamless customer experience was a key operational focus which paied off significantly in the long run. As of now, Shopify is viewed as one of the pioneers in the modern ecommerce space, setting new norms and standards. The Company stocked more than 500,000 businesses worldwide during the pandemic, a testament to its impressive resilience. As the Company expands its business model and leverage new opportunities, its stock is set to continue soaring. Analysts are getting increasingly bullish on the stock, with some analysts tipping it to reach a $1 trillion market capitalization. With the growth trends of the online market having no signs of slowing down anytime soon, Shopify stands uniquely placed to capitalize. The only question that remains is: Where could Shopify go next?