In recent years the auto industry has seen the resurgence of Detroit’s Big Three: General Motors (GM), Ford Motor Company, and Fiat Chrysler Automobiles (FCA). While these behemoths of the car industry have been battling it out for top market share, it appears the competition is only becoming more fierce. The manufacturers have been working to out-do one another, introducing innovative technologies and designs as they aim to dominate the next generation of the car industry. GM has been leading the pack with a number of forward-thinking moves, such as introducing Super Cruise, self-driving capabilities for its Cadillac CT6 vehicles. GM also just announced Project BETTER, a $20 billion investment to support the development of additional autonomous vehicle technologies and other innovations. Additionally, GM is pouring money into electric vehicles, such as the Chevrolet Bolt and upcoming Cadillac Lyriq, enhancing their range and capabilities. Ford is also taking its own steps to improve its presence in the industry with tech-savvy vehicles like the Mustang Mach-E SUV. Ford is also making strides with commercial vehicles, such as its all-electric F-150 pickup. Moreover, the manufacturer is working to develop connected and autonomous vehicles, with offers for data services to private companies as well as those working in the public sector. FCA is making a statement of its own, recently launching its electric open-air Jeep Wrangler Unlimited 4xe. The company is also working to develop autonomous vehicle technologies with its Chrysler Pacifica, in addition to its growth plans for its Durango SUV. The competition between Detroit’s Big Three is heating up, forcing the manufacturers to innovate and push the limits of what is possible with the technologies available. As they compete to establish dominance in the car industry of the future, their innovations could revolutionize how drivers navigate the roads in years to come.